Pi-hole vs AdGuard Home: Which is the Best Self-Hosted Ad Blocker?

Introduction

When it comes to taking back control over your network privacy, blocking ads, trackers, and telemetry at the DNS level is one of the most powerful things a self-hoster can do. Two open-source giants dominate this space: Pi-hole and AdGuard Home.

In this guide, we compare them side-by-side to help both beginners and experienced users decide which DNS-level blocker best fits their needs.

1. Core Concept & Purpose

FeaturePi-holeAdGuard Home
First Release20152018
FocusLightweight DNS sinkholeAll-in-one DNS + parental control
Hosting ModelSelf-hosted, headlessSelf-hosted, includes built-in UI
DNS BlockingYes (blocklists)Yes (blocklists + filters)

Summary: Pi-hole started the revolution, but AdGuard Home built on that foundation with an integrated UI and broader feature set.

2. Installation & Setup

AspectPi-holeAdGuard Home
Setup MethodBash script / Docker / Proxmox LXCSingle binary / Docker / LXC
Initial SetupTerminal-based wizardWeb GUI-based setup
Resource UsageVery lowSlightly higher, still lightweight
Beginner FriendlyRequires terminal useWeb installer makes it easier

Beginner Tip: Both tools are easy to install on a Raspberry Pi or mini server, but AdGuard Home is more GUI-centric out of the box.

3. Web Interface & UX

FeaturePi-holeAdGuard Home
Admin DashboardClean, minimalModern, feature-rich
Query LogsYesYes (more detailed)
Device StatsYes (basic)Yes (per-device stats, UI rich)
Themes/CustomizationLimitedLight/dark modes

Observation: AdGuard Home’s interface is more refined and user-friendly, particularly for managing devices and filtering.

4. Filtering Capabilities

FeaturePi-holeAdGuard Home
BlocklistsYes (community lists, custom)Yes (blocklists + DNS filters)
HTTPS FilteringNoLimited (only via DoH proxy)
Parental ControlsNo (manual lists only)Yes (categories like adult, social)
SafeSearchManual setupBuilt-in toggle

Advanced Users: AdGuard Home offers more granular filtering and features like SafeSearch toggles that Pi-hole lacks.

5. DNS & Network Features

FeaturePi-holeAdGuard Home
Upstream DNS SupportYesYes
DoH/DoT SupportIndirect (via Unbound)Native support
Conditional ForwardingYesYes
DHCP ServerYes (basic)Yes (more advanced)

Insight: If you’re planning to use encrypted DNS protocols like DNS-over-HTTPS (DoH) or DNS-over-TLS (DoT), AdGuard Home is the more turnkey solution.

6. Security & Privacy

AspectPi-holeAdGuard Home
TelemetryNoneMinimal (can be disabled)
Logs RetentionConfigurableConfigurable
DNS EncryptionVia 3rd-party (Unbound/Stubby)Built-in
AuthenticationBasic (password)Password + optional access controls

Privacy Verdict: Both are privacy-respecting, but AdGuard Home gives more out-of-the-box features for encrypted DNS and UI access control.

7. Community & Extensibility

FeaturePi-holeAdGuard Home
Plugin SupportNoneNone (monolithic app)
Active CommunityVery largeGrowing rapidly
Docs & WikiMature, well-documentedGood, still maturing
Custom ScriptingBash / CronLess accessible

Note: Pi-hole has been around longer and has more community-driven tutorials and scripts available.

8. Use Cases & Best Fit

Use CaseBest Fit
Lightweight, reliable ad blockingPi-hole
Family control and device filteringAdGuard Home
Integration with Unbound or VPNsPi-hole
Beginner-friendly DNS filtering dashboardAdGuard Home

9. Final Verdict

Choose Pi-hole if:

  • You want a battle-tested DNS ad blocker with a strong community.
  • You prefer simple, transparent tools.
  • You’re okay setting up extras (e.g., Unbound, DNS-over-HTTPS).

Choose AdGuard Home if:

  • You want an all-in-one DNS filtering solution with DoH/DoT and parental controls.
  • You’re setting this up for a household or less technical users.
  • You prefer GUI-based management and smart filtering.

Example Setup

  • Pi-hole + Unbound + WireGuard VPN for private DNS anywhere.
  • AdGuard Home on Raspberry Pi 4 serving as home DHCP/DNS server with device-level stats and parental controls.